CORSAIR PRESS RELEASE 3/9/2010
We are excited and proud to announce that Corsair Bikes has just been purchased by Mike Flaherty and Froggy Khu of Atomlab, along with Pablo Tafoya, the designer of the Corsair frames. Corsair will continue to build on its innovative designs and advanced linkage technology. Pablo will play a much more central role in the brand's direction and vision. Ralf Hauser, former editorial director and co-founder of Flow, Twentysix, and decline magazines will also be working with Corsair. Ralf, who is based in Austria these days, will be developing the new website that should be launched within a few weeks, and helping with marketing and media relations.
Atomlab's new distribution company, Dirtec Direct (dirtecdirect.com), which now distributes Atomlab, Black Market, and the Sensus, will now handle distribution for Corsair Bikes in the USA. However, Corsair will remain a completely separate brand from Atomlab. International distribution will continue to be handled by Corsair's current international distributors, with no significant changes to pricing or dealers.
Corsair Bikes' new offices will be located in Santa Clarita, California, in a brand new location with the best resources available to build the finest bikes possible.
The new management at Corsair places a huge importance on pro-rider involvement, feedback, and sponsorship. Corsair is currently finalizing a new team of elite riders, which will be announced later this month. Development of brand new product for the 2011 season is already under way and we hope to get some serious riding hours in on the prototypes soon.
The new direction of the company will be portrayed in every aspect of its structure, from branding to marketing and in the product itself, so expect many groundbreaking changes in the future.
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