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Mike Hürlimann, BMC Chief Executive Officer, explains the strategic decision: „BMC always had their roots in the mountain bike sport. It’s just not on everybody’s mind anymore, due to the big success of BMC road bikes during the last years. We are in the strong opinion that we will be able to increase the brand awareness within the important mountain bike segment again by forming a strong partnership with Roger. Our Fourstroke, Trailfox, Speedfox und Supertrail models have already been receiving great test results in the worldwide media, but the input from Roger, who is a well experienced racer and freerider, will be very useful for us to keep on progressing in R&D. We are really looking forward to an exciting and valuable partnership!”
Roger can count on the support of his new bike sponsor BMC, but also on his long-term partners Oakley, iXS, SR Suntour, DT Swiss, Onza, Crankbrothers, as well as his brand new components sponsor Syncros.
For high res pictures (by Mick Gisel) or general requests about Roger, please drop high@rasoulution.com an email.
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